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Basadur, M.S. and Basadur, T.M. (2010). What organizations must do to build permanent creativity. Presented at the Japan Creativity Society annual meeting, Kinki University, Osaka. October 17, 2010.
In a rapidly changing business climate, creativity is a critical success factor. Specific measurable creative attitudes trigger skilled creative behaviors and contribute directly to creative performance. To permanently build creativity, organizations must deliberately develop creative attitudes.< Return to List