What organizations must do to build permanent creativity.

Basadur, M.S. and Basadur, T.M. (2010). What organizations must do to build permanent creativity. Presented at the Japan Creativity Society annual meeting, Kinki University, Osaka. October 17, 2010.

Abstract

In a rapidly changing business climate, creativity is a critical success factor. Specific measurable creative attitudes trigger skilled creative behaviors and contribute directly to creative performance. To permanently build creativity, organizations must deliberately develop creative attitudes.

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