The role of creative problem solving style in advice network formation and subsequent creative performance

Basadur, T.M. and Basadur, M.S. (2010).  The role of creative problem solving style in advice network formation and subsequent creative performance.  Presented at the Southern Management Association (SMA) annual meeting, October 28, 2010, St. Petersburg, Florida.

Abstract

To increase understanding of the relationship between creativity and social networks in organizations,   creativity is discussed as a sequential four stage cognitive process and an argument is made that an individual’s degree of preference for each stage, that is, his or her creative process style, is an important antecedent to that person’s formation of an advice partner network.  How creative process style impacts both the number of weak ties in one’s advice network and the selections of strong tie network advice partners and how both contribute to one’s creative performance are modeled. Social network ties are conceptualized as providing two important resources for creative performance: content information and process expertise. Testable propositions, possible avenues for future research, and implications for leaders and managers are provided.

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