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Basadur, T.M. and Basadur, M.S. (2008). Telescoping: Enabling groups to achieve creative decisions with high consensus and commitment. Presented at 2008 Academy of Management Meeting, Anaheim, CA, August 8-13.
Research studies of group creativity and problem solving commonly utilize the traditional two-step diverging (ideation)-converging (evaluation) thinking process. This research has focused mostly on the ideation step typified by brainstorming ideas to solve problems and relatively little attention has been placed on the evaluation step. This paper first reviews the related creative problem solving research, and follows with the introduction of a new evaluation methodology called “telescoping” which offers the capability of evolving optimal decisions without sacrificing high levels of consensus, commitment and satisfaction. Telescoping, skillfully applied, increases the quality of the ideas being evaluated while they are being evaluated. Finally, we consider the potential improvements to the performance of groups engaged in creative efforts, including increasing group members’ understanding of the ideas under evaluation, the reduction of group process conflict, the nurturing of diverse perspectives, and the increase in consensus and commitment among individual group members, and offer propositions for each.< Return to List