How creativity relevant attitudes trigger behaviors, skills and performance

Basadur, M.S. and Basadur, T.M. (2010).  How creativity relevant attitudes trigger behaviors, skills and performance.  Presented  at Annual Conference of the Society of Industrial and Organizational Psychology (SIOP) Conference, Atlanta, April 9.

Abstract

Creativity is a critical organizational success factor requiring skilled creative behaviors. Specific measurable creative attitudes trigger such behaviors and contribute directly to creative performance. Organizations truly desiring to incorporate creativity permanently into their culture can follow empirically supported mechanisms by which these attitudes can be deliberately developed.

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