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Basadur, M.S. and Basadur, T.M. (2009). Evidence-based management and expertise: Using group brainstorming research to highlight the dangers of recommending the "best available scientific evidence" to practicing managers. Presented at the Midwest Academy of Management Annual Conference, Chicago, October.
In this paper we present an argument that, while supportive of evidence-based management (EBM), uses the controversial findings of group brainstorming research to highlight the dangers of employing EBM when the best available science is seriously flawed. We base our argument on recent theoretical work on levels of expertise (Collins & Evans, 2007) as well as the existing literature on creative problem solving and brainstorming. We conclude with suggestions for brainstorming research and those who seek to conduct such research.< Return to List