Simplexity Thinking

Basadur, M.S., Basadur, T.M. and Licina, G. (2013). Simplexity Thinking. Chapter in the Encyclopedia of Creativity, Invention, Innovation, and Entrepreneurship. pp 1617-1634 Springer. Editor: Ruchika Bhatt


This chapter addresses the need for organizations to develop more innovative ways of thinking and behaving in order to succeed in a turbulent world. While many organizations possess ample efficiency and analytical capability, successful organizations must also learn to integrate effective adaptability and creative capability into their repertoire. Creativity attitudes, behaviors, and cognitive skills, embedded into a specific organization-wide problem solving process, must be learned, and developed such that they are second nature if organizations are to survive and thrive. Innovative thinking ability must be made a way of organizational life, side by side with analytical thinking ability, not as a "sometimes thing" or "once in a while thing." Research has established that efficiency and adaptability are both necessary for organizational effectiveness. Operationalizing adaptability can be achieved through Simplexity Thinking, a system comprised of a number of attitudinal, behavioral, and cognitive skills embedded within a multi stage problem finding, defining, solving and implementing creative process. This system does not exclude analytical thinking and analytical tools; on the contrary, it is clear that organizational creativity competency enhances and complements incumbent analytical capabilities. One of our goals is to help the field of creativity become better understood in its applicability to real world work, rather than a discretionary, once in a while add-on.

< Return to List