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Basadur, M.S., Basadur, T.M. and Licina, G. (2012). Organizational Development. Chapter 26 in the Handbook of Organizational Creativity, pp 667-703 Elsevier. Editor: Mumford, M.D..
This chapter focuses on how organizations can deliberately incorporate attitudinal, behavioral, and cognitive creativity skills within an organizational creativity process into their everyday work at all levels and across disciplines to become highly effective organizations and achieve sustained competitive advantage, positive people outcomes and an inevitable change to a more innovative culture. We review the evolution of the complex and wide-ranging field of Organizational Development (OD) and demonstrate how it can be incorporated into a simplifying system of Organizational Creativity (OC). We present Organizational Creativity as comprising a continuous process with prerequisite embedded attitudinal, behavioral and cognitive creativity skills that make the process work.< Return to List