Modeling applied creativity as a cognitive process: Theoretical foundations

Basadur, M.S. and Gelade, G. (2005). Modeling applied creativity as a cognitive process: Theoretical foundations. The International Journal of Thinking & Problem Solving. Vol. 15 (2), 13-41.


This paper presents a model of applied creativity which identifies the cognitive processes involved, and shows how they are related. Previous concepts of cognition, intelligence and learning are integrated with a number of significant themes in creativity research, and their relationships to the proposed model are discussed. Knowledge apprehension and knowledge utilization are identified as two bi-polar dimensions of cognitive activity involved in creative thinking. These two dimensions form the basis for a dynamic model of applied creativity, which identifies four distinct and successive stages of the creative process called generation, conceptualization, optimization, and implementation. Examples of how the model has been applied in organizational settings are provided, explaining how and why the theory works. Implications are discussed.

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