Managing creativity: A Japanese model

Basadur, M.S. (1992). Managing creativity: A Japanese model. Academy of Management Executive, Vol. 6 (2), pp 29-42.


Dr. Min Basadur visited several major companies in Japan to conduct comparative research on organizational creativity. Unexpected insights emerged during interviews with Japanese managers and are the basis for this article. These managers knew a great deal about North American motivational theory and how to implement it. Employee creativity is managed through deliberate structural means, not to effect direct economic outcomes5 but to develop motivation, job satisfaction and teamwork. Contrasts to North American suggestion systems are made.

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