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Basadur, M.S. and Basadur, T.M. (2011). Attitudes and creativity. Encyclopedia of Creativity, 2nd Edition, vol. 1, 85-95. San Diego: Academic Press. Editors: Runco, M.A., and Pritzker, S.R.
Creativity is a critical success factor in organizational effectiveness. Little research has been devoted to understanding the role that attitudes play in creativity. Most has been largely theoretical. Tangible creative results require skilled creative behaviors. Creative attitudes open the doors to such behaviors and can be deliberately developed and measured. Empirically supported models of the mechanisms by which specific attitudes directly contribute to and trigger creativity are provided. These mechanisms are important for organizations to learn if they truly desire to incorporate creativity into their culture rather than just talk about it.< Return to List